Showing posts with label Buzz. Show all posts
Showing posts with label Buzz. Show all posts

Monday, October 23, 2017

Social Media Marketing Is the Latest Marketing Buzz

Social Media Marketing Is the Latest Marketing Buzz

In the past, businesses make use of television ads, radio ads, posters, tarpaulins, newspaper, and fliers to promote their products and services. But today, the most popular advertising technique is social media marketing. This is a marketing strategy that is greatly influenced by the World Wide Web. Marketers publicized their products through social-media tools like blogging and social networking sites. Experts consider this as an effective marketing strategy because the interaction between the consumers and the sellers are immediate and efficient.


Promoting a product or service online gives the customers a chance to proactively show interest toward the product. They can ask questions about it, inquire how to purchase it and even submit their orders without the hassle of having to be physically there. The seller or marketer can answer their queries right then and there. This immediate response should send a positive impression to the consumers. Therefore encouraging them to not only buy the product, but also promote it to their family and friends. After all, nothing can ever beat good customer service.


One good thing about social-media is that it has a wide array of web sites and web spaces that allows this exchange of thoughts and ideas to take place. Blogging is actually one of the most popular types of social media. People post their blogs on the internet for many different reasons. Blogs are very useful as they can send across important information to numerous individuals around the world. Marketers can look into these blogs to spy on some of their possible customers. Through these blogs, they can easily spot the people who will strongly respond to their product or service.


Another type of social media is micro-blogging. This is very similar to blogging, the only difference is that it's shorter. The words that a blogger is allowed to type in are limited to 140 characters. However, they are easier to understand as they are very straightforward in manner. Social media sites such as Facebook and Multiply are also very popular forms of social media. One common strategy among businesses online is that they put up a fan page and add as many people as they can to make their product and services known to many. Since social media marketing is fairly new to the industry, there are still a lot of different strategies to discover. What online businesses have to do is to think ahead of their competitors and get the ball rolling.



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Friday, July 28, 2017

Search Engine Optimization (SEO) The Buzz Word in Internet Marketing Space

Search Engine Optimization (SEO) The Buzz Word in Internet Marketing Space

Search Engine Optimization (SEO), the best way to stay ahead in the internet marketing race


When it came to searching information or researching, people traditionally turned to newspapers, magazines, journals & periodicals. The information so generated was very geologically restricted. Today with the growth and advancement of the World Wide Web, people with just a click away can access information from every corner of the globe any time any where.


People are more competitive and in order to stay ahead of the race, one need's to be well informed and knowledge rich. Search engines came into existence not so long ago to serve the noble cause. The most popular search engines are Google, yahoo & msn. Search engines are being used by millions of people every moment world wide. They search for various types of information, products & services.


Search engines established a new media for marketing and promotion, known as "internetmarketing". Today internet marketing plays a vital role, as it has become part and parcel of a marketing strategy of any business organization.


Search engines started building huge and competitive database consisting of millions of web pages for the same product or business or information. A general practice is that people tend to visit only the pages which appear in the top 10 searched results of any keyword. It became essential to have a strategy to achieve the above. Hence resulting, a new strategy called Search Engine Optimization.


Search Engine Optimization ensures a website to be both user and search engine friendly. It helps in placing the website with a higher ranking, facilitating a


 


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