Showing posts with label Buyers. Show all posts
Showing posts with label Buyers. Show all posts

Saturday, July 29, 2017

How Buyers and Suppliers Gain From B2B Marketplace

How Buyers and Suppliers Gain From B2B Marketplace

Ever growing Business-to-business marketplaces, popularly called B2B marketplaces are changing the ways of doing business. These online marketplaces have immense potential, both for buyers and suppliers, thanks to their smooth transaction processes and global reach.

What is a B2B marketplace?

B2B marketplace is an Internet based online platform where buyers and sellers can communicate and do business transactions. The buyers here are not consumers, they are businesses and can be anyone- wholesalers, retailers, and other traders in a specific industry. These marketplaces act as vertical search engines. Vertical search engines contain information about a specific industry or industries. For example, a fabrics B2B marketplace will contain information only about fabric manufacturers whereas a beads B2B marketplace will enlist beads manufacturers only. There are certain bigger marketplaces like that include manufacturers and suppliers of various industries. Thus, a B2B marketplace means serious business and is different from B2C platforms that connect businesses with consumers.

Why a B2B marketplace?

Many researches and surveys have been conducted about the search behavior of business and professional users. These studies say when the professionals use general purpose search engines like Google and Yahoo, they don't get specific information about their work related queries. A keyword based search can give diverse results in the form of scattered information contained in various websites, blogs etc. not necessarily useful for business purposes.

On the contrary, the vertical searches on B2B marketplaces or B2B trade directories (B2B trade specific Web sites) give the required business related information needed by the professionals. If we take the earlier example of a fabrics marketplace, we can relate to other professionals say a ribbons wholesaler. It will be much easier for him to search ribbon suppliers on a narrow fabrics B2B marketplace. These specialized websites have at least two advantages over general search engines. In the first place, they exactly know what are the needs of their targeted community and have complete knowledge about their requirements. Secondly, they can make hard assumptions based on their sound knowledge and make the search activity a fruitful one through expert organization of the product contents.

B2B marketplace and its Potential

B2B marketplace uses its potential for the benefit of buyers and sellers. It gives them instant access to a global audience.

Benefits to the Buyers:

A B2B marketplace removes all the geographical barriers and buyers get access to a number of new suppliers.
Access to user friendly and smooth online transaction processing lowers the transaction costs and saves time.
Buyers can compare the products and services offered on a marketplace for efficient purchasing decisions.
Delivery tracking is also easier apart from assurance of quality by established B2B marketplaces having their own brand value.

Benefits to the Suppliers:

When a supplier does business locally, his market is limited. A B2B marketplace gives an opportunity to do business globally and explore new markets.
Online sales processing minimizes the need of other human and material resources thereby reducing overhead costs in a significant manner.
The listed products are combined with the eCatalog (suppliers' directory) and seller's Web Store which helps in converting a potential buyer into an actual buyer.
Apart from product listings, B2B portals also include many other features such as discussion groups, latest industry news, and other business oriented information that can be used by the companies to expand their business.

In fact, B2B marketplaces have proved to be one-stop business solutions for buyers as well as suppliers.

DeepaRc, an experienced writer on business related textile issues, recommends visiting fabrics manufacturers marketplace and textile furnishing blog for insightful articles on textile and its online business.

Google AdWords Traffic Secrets That Will Bring You Buyers - Bidding Strategies You Can Use Right Now

Google AdWords Traffic Secrets That Will Bring You Buyers - Bidding Strategies You Can Use Right Now

One of the most important things you can do to increase your profits with Google AdWords is to make sure you are focused on using the right bidding strategy. Most people have no clue how to do this the right way. In this article I want to show you the right way to bid on keywords in your market so you can increase your profits.

The Problem Most People Have With Bidding On Keywords In Their Market...

When it comes to getting more visitors to your site from this source you have to realize that the biggest problem most people have is they can't figure out how to buy traffic at a break even point or for a profit.

Most people simply start bidding on keywords and hope they will somehow make a profit doing what they are doing in their market. You have to realize that if you are doing this you will end up losing money.

There is too much competition in most markets to simply hope you are going to make a profit using the keywords in your market. You have to make sure you know exactly what you are doing and that you are using the right strategy or you will end up getting yourself into all kinds of trouble.

If you bid too high for a search term and end up not getting enough traffic to your site, you might be tempted to simply bid higher and higher thinking that will solve all your problems.

Here Is The Right Way To Bid On Search Terms In Your Market So You Can Increase Your Profits...

First - You have to make sure you know what your break even point is.

The bottom line is that you need to know how much money you are making from every visitor that you get to your site. If you don't know this number you are going to end up going broke before you figure it out.

So make sure you quickly do the math and figure out what your break even point is when you buy traffic.

Second - Make sure you are focused on maximizing your click through rate.

You need to realize that the better job you do at increasing your click through rate, the less you are going to have to pay for the visitors you are getting. Google will often reward you with a lower cost per click price if you focus on increasing your click through rate.

So make sure you focus on doing these two things so you can maximize your profits. Then you will be in a better position to keep adding more and more keywords to your account and you will increase your profits even more.


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