Showing posts with label Budding. Show all posts
Showing posts with label Budding. Show all posts

Saturday, October 21, 2017

3 Essential Marketing Tools That Every Budding Internet Marketer Must Have

3 Essential Marketing Tools That Every Budding Internet Marketer Must Have

Without these essential tools you will NEVER generate a recession proof income and will fail online.


Domain Name
Capture Page
Auto-Responder

Domain Name


Domain names are the unique word sequences that you enter in your address bar of your internet browser to visit a specific web site. For instance one of my domain names is TopTierIncome.com. This domain name is then used in a URL's (Uniform Resource Locator) to identify a specific website. A URL prefixes the domain name with "http://www."


You can purchase a domain name for just a few pounds/dollars.


Capture Page
A capture page is sometimes referred to as a landing page or squeeze page and it acts as the gate way to your business. Your capture page is the first impression that your visitor gets of you and what you are offering.


It is called a capture page as it captures the personal information of your prospects as they are prompted to leave their name, email address, maybe even their telephone number and other info. Some marketers ask for the best time of day to call or which country you may live in.


The sole purpose of the capture page is to provoke sufficient curiosity with your visitors that they leave their details. The prime objective is getting them to subscribe to your list, thus building your database. This can be achieved by providing a compelling script that answers a specific question that your visitor is looking to get answered. This is referred to as a problem statement.


Examples are


How To Get Out Of Debt In 7 Easy Steps
How To Generate A Recession Proof Income In Any Economy

Evidence shows that it takes between 7 and 13 communications before someone buys from you. Most people need continual encourage and reassurance before they hand over their cash. Your job is to turn that interest into a sale! This is where an auto-responder comes in.


So What Exactly is An Auto-Responder
An auto-responder is a system that automatically sends out an email or a series of emails to your database, referred to as your list. I'm sure you have heard that term "The Money Is In Your List", well it certainly is, and an auto-responder is what helps you manage and utilise that list to maximum benefit. An auto-responder acts as your database.


The emails that your auto-responder sends out can be personalised with the persons name. This makes your messages more human and therefore they are more likely to get read.


There are two main ways to use an auto responder.


Use the follow-up message facility
Send broadcast messages / newsletters

Or a combination of both.

I personally have only one follow-up message in my auto-responder which goes out immediately that someone subscribes to my capture page. I then use the broadcast facility to send out time sensitive messages.


The reasons I personally prefer the broadcast method is it


Allows me to relate the message to a real time frame and to real events that may be happening in my life, business or in the world generally. For instance my business works 24/7 365 days a year so I make money while I'm away on holiday or travelling. When I'm away I send short email broadcast messages out to my list mentioning that I am holiday in x and that my business has still made me money on auto-pilot.
Another reason I prefer the broadcast method is I hate receiving emails on Christmas day and Boxing Day. Other people maybe offended in receiving messages on other religious events, by using the broadcast method I control when my messages go out.
I feel this method builds greater rapport with my subscribers

Many marketers literally set up their auto-responders from day one with hundreds of messages. You can set these messages to go out at predetermined internal. The first one will probably go out immediately the customer has taken an action, most probably after they have left their details at your website or capture page.


Auto responder messages build momentum and trust amongst your subscribers. I usually send 2 a week a maximum of five over a 2 week period. Some marketers send messages out every day, I just feel that is OTT.


One of the keys to successful in internet marketing is to continue to provide real value for your subscribers not just bombarding them with constant sales pitches.


When choosing an auto-responder I would suggest that you always use a recognised company. Two of the very best out there are AWeber and Get Response. I've always been with AWeber but I have used Get Response when helping team members so I can recommend either without hesitation.


What I would say is never use a business opportunity's own auto responder system. I learnt the hard way, when the company I was with disappeared - so did my list.


Conclusion
I hope this review of the 3 essential tools that all internet marketers must have was useful. The bottom line is without these tools you are dead in the water. A good Internet Mentor will steer you in the right direction on all essential internet matters.



Graeme Hoppitt is an Internet Mentor and true expert when it comes to recognising the very best business opportunities available on the internet http://www.TopTierIncomes.com