Showing posts with label Bing. Show all posts
Showing posts with label Bing. Show all posts

Sunday, July 30, 2017

SEO Tips and Info For Bing - Search Optimization For a New Engine

SEO Tips and Info For Bing - Search Optimization For a New Engine

Microsoft's massive marketing engine has brought the world of search into the public eye with the launch of Bing. Bing has been labeled as not a search engine, but rather a "decision engine" - that is, capable of delivering intelligent results, rather than simply aggregated data. It's MSN's latest attempt to take on Google, and Bing is equipped with some pretty fierce weaponry for the job.

Attracting Traffic In A Sea of Options

From a business standpoint, the advent of engines like Bing and Google means a dramatic shift in the amount of information available to customers. Marketers and webmasters will have to adapt to users having a much larger set of options and greater access to detailed information. A great example is Bing's "Related Searches" options displayed on their results page - not only related searches, but subsets of similar information.

Case in point: your vintage car dealership may hold the number 1 position on the search results page for the term "1966 GTO." In Google, this is great! Related searches are listed at the bottom of Google's search results page, and anyone looking for anything dealing with a '66 GTO is likely to click through to your site - simply because it's in the first position.

But in Bing, the related searches are listed directly alongside the results! Say someone is looking for a panel for their '66 GTO, so they go to Bing and type in a more general search query, like "1966 GTO". When the search results page comes up, the user sees "1966 GTO body parts" displayed directly to the left of your website. Since that's what they're really looking for, they click, and boom - they're off on another, more relevant search, and your #1 position listing goes sadly unclicked. More than ever before, it's important to anticipate (as specifically as possible) what people are truly seeking, and optimize around that.

Learning How Bing Ranks Pages

But for many folks, the big question is still the same: how can I rank highly in Bing search results? Early analysis of Bing shows that when determining ranking, the engine is actually much more strict than MSN's previous incarnation, and perhaps even harsher than Google! A report from Tim Grice at SEO Wizz indicates that Bing places lots of emphasis on domain age - that is, how long your website has been around.

Oddly enough, Bing seems to pay less attention to incoming links (other sites linking to your page). This is contrary to Google's appreciation for a keyword-rich, widely distributed network of incoming links. This ranking technique, among other innovations, made Google into the search juggernaut it is today - it's quite interesting to see Bing taking a different approach.

There's also some evidence that page titles, text-heavy pages, and even lots of outbound links to other sites (a no-no for Google) have much greater importance in Bing than other engines. Of course, this is essentially a brand new engine attempting to topple the search behemoth - expect to see some volatility in Bing's algorithms (as well as Google and Yahoo!) as the dust clears.

Jeremy Shaffer, Web Marketing Specialist
BEM Interactive - A comprehensive and innovative web solutions firm and an industry-leading Search Engine Optimization and Interactive Marketing Agency

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Thursday, July 27, 2017

Social Search Optimization - Seo Articles, Yahoo, Google, Bing And Facebook

Social Search Optimization - Seo Articles, Yahoo, Google, Bing And Facebook
The ultimate mission of any search engine is to serve the most relevant information it can. However from a search perspective, the emergence of social media has essentially expanded what's relevant.

You may have heard many refer to this subject as social media optimization (SMO), to be more specific I like social search optimization because it is more specific. Summing it all up is simple: to maximize the visibility of content for whoever is looking for it.

But first, check out this story

A friend of mine was recently looking for a job. In anticipation of the interview, he updated his LinkedIn profile and cleaned up Facebook.

He then did a Google search of his own name and was hit with a sucker punch! The third search result was displaying a crude comment he made about a video on a Facebook page.

This was unfortunate for my friend however it proves the point that social media can make a big mark for your business.

There are many scopes and definitions of social search, but it is most recognizable as the addition or inclusion of social content in the context of online search.

With search now implementing social content within its results, social interaction design (SxD) enthusiasts continually analyze what works and what doesn't.

Experts have identified three categories of social search that fit the focus:

1. Collective Social Search
2. Friend-filtered Social Search
3. Collaborative

Each of the three search types ultimately rely on people (beyond Google PageRank) to deliver the most meaningful results.

There is a second side to social search, which I feel is typically more applicable to marketing, "social objects." Social objects are things like Facebook entries, YouTube videos, blog posts, comments, Flickr images, and Yelp reviews.

These social objects drive conversations, and may consist of content directly indexed or associated through meta data.

Every company is a media companydue to the fact that the future of marketing starts with publishing. Social objects are the most accessible items of search optimization.

This means applying an assortment of the same search engine optimization (SEO) strategies you've used on traditional web pages and apply them to social objects. Think of it in the context of keyword-targeted tags and titles (of your videos, pics, posts, etc.), as well as effective use of keywords in comments and Facebook profile descriptions. You have an abundant opportunity in front of you with Social Search Optimization, make it work for you!

Writer, Jeff Beale, SEO Consultation provide you social Search optimization Services. They have vast experience in executing internet marketing consultation and search engine optimization Project.

SEO – Yahoo – Bing – Google

SEO – Yahoo – Bing – Google

SEO is an acronym for Search Engine Optimization. This process is used for the promotion of internet syndicate. In this process, an internet page is structured in such a way so that it could be easily including swiftly accessed, read together with indexed by an inquiry engines. If a marketer follows a few easy along with simple steps, he can gain web presence including reputation for a syndicateĆ¢€™s site.
A test engine optimization enables a marketer to promote a webwebsite of the company over an Online. In this process, a content of a page should be keyword-rich so that its relevance is recognized by the robots together with the content can be effortlessly indexed. The keyword-rich content can become simply accessible for the target customers. An entrepreneur may first retest and study the kind of keywords whatever match with the content of an internet page. Ase keywords along with phrases will closely relate to an organization of an organization. For instance, if you are running a company of IT solutions, you concede possibility implement those keywords that best describe your product or IT business.
You need to comprehend the meta tags in your internetonline site to optimize your website in a proper manner. Meta tags comprises of meta title, meta description including meta keywords. Meta title is a first tag. You could include keywords in this title tag. The search engine robots crawl the content of an online pages along with give relevance to those title tags what are keyword rich. Do not stuff the phrases or words unnecessarily oarwise you may face a risk of their entire content being considered a spm. A Meta Description Tag is a kind of Meta tag that describes a subject of their site. Meta keywords are used to comprehend your all keywords in this. Ase are the most low priority tags but still we include am. since, you may make your website accessible to a potential customers and gain internet presence by following the right search engine optimization techniques.

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