Showing posts with label Analytics. Show all posts
Showing posts with label Analytics. Show all posts

Thursday, September 28, 2017

How to Get and Install Google Analytics Code For Your Website

How to Get and Install Google Analytics Code For Your Website

Google Analytics is a free tool available from Google to help you analyze the traffic coming to your website. It is very simple to install on your website, and, if you look at the results regularly, it will help you plan your website maintenance.


It is best if you sign up for your Google Analytics account, even if you have someone else working on your website. It should be in your control, and at some point, you might have someone else working on your website.


1) Go to Google and click the Business Solutions link.
2) Click the Analytics link a little ways down the page
3) Click Sign up for Analytics
4) If you don't have a Google Account, sign up for one. If you do have a Google Account, sign in.


If you need to sign up for a Google Account, the system will ask you for the following:


 - Your current email address
 - A password - and enter again to be sure you got it right the first time.
 - A couple of checkbox choices
 - Enter the text from a nearly impossible to read. In fact, you may have to enter this a half a dozen times before you get it right. It's not your eyesight; it is genuinely difficult to read. It's a pain, but they are just trying to keep hacker and spammer programming out of their system.
 - Click to accept the fine print.
 - If you successfully enter the secret code, you should go to a welcome page. And you should see My Account in the links in the upper right-hand corner of the page.


Check your email and click the link to confirm that it's a valid email address. You only have to do all of that once! You will go to the same account to view your statistics.


5) Log in to Google Analytics


 - If you are already logged in, all you have to do is click the My Account link, and you will go to the page shown below.
 - If you aren't logged in, you will see Sign in, instead of My Account | Sign out in the upper right hand corner of the Google pages. Signing in will take you to the page shown below.
 - If you have not clicked the link the email, this will take you to a page asking you to verify your email address. You will be in an endless loop until you verify your email address.
 - Click on the Analytics link


6) Now you are ready to get the code for the Google Analytics for your site


 - Click on Sign Up (this is signing up for the code.)
 - Enter your information in the form. The Account Name field will pick up your URL, unless you change it to something else.
 - Enter your contact information.
 - Agree to the terms and conditions.
 - And, you have your Google Analytics code!


7) Add the Google Analytics tracking code to the HTML code at the bottom of every page on your website, right above the. If you don't work on your own site, copy the code and email it to your web developer.


8) It will take Google 24 hours to start showing your stats after you have uploaded the files with the code.



This exercise was developed by Nora McDougall-Collins for the Search Engine Positioning course at Dickinson Lifelong Learning Center in Missoula, Montana. You can see this exercise with screenshots at http://www.thecomputergal.com/WebMarketing/Articles/InstallingGoogleAnalytics.htm
Nora McDougall-Collins
Missoula, MT
nora@thecomputergal.com

Sunday, August 20, 2017

How-To Increase Traffic to Your Blog With Google Analytics

How-To Increase Traffic to Your Blog With Google Analytics
So you like to blog. Of course you do!  Blogging is fun.  It's fun to write whatever you want as the feelings come to you.  It's your own personal vent space.  Blogging is more fun, however, when people read the vent.  There is no satisfaction in the world like reading supportive comments from a swath of readers after a tirade on poor customer service.  Wait—yes, there is!  Having someone from a book publisher write you and offer you money to create a book from your blog is probably much more satisfying than a few scattered comments by visitors that don't happen to think that your writing is fit for a middle school yearbook.  Visitors rule.  You like them.  You want more of them.

 


But how do you attract them?


 


Most bloggers have this quandary, especially if they are new to the blog game.  That's why Google Analytics is probably a good download choice if you are trying to increase traffic to your blog.  Google's analyzing tool can tell you things about your blog like:


 


1) Which of the referring sites sends you the most traffic


 


2) Which of your articles have the lowest "bounce"


 


3) Which keywords reel them in


 


4) Which visitors are subscribing to your site and your email list


 


5) Which of your articles made the most money from AdSense


 


It can tell you a lot more than that, but these are just the essentials that most people use it for.  If you are a geek, or a geek-in-training, there are tools that help you see what your visitors do within the blog so you can move things around to make it easier for them to click on links.


 


Knowing what to write about to bring in the most AdSense dollars is a very big deal if your blog was created for the purpose of generating a little revenue.  It's also important if you are trying to be the next "Julia and Julia."  Attracting return readers is important.  You want to show those publishers that you have content that readers enjoy and that you already have a build in fan base.  It's not enough anymore to have a good idea, you have to show that you are half-way there.


 


Installing the tool isn't difficult.  Some blogs already have standard Google Analytics plug-ins waiting to go.  Perhaps, you already have it and want to become a power user—there's a Google Analytics blog provided by Google to help you make the most of this incredible (and free) tool.



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Thursday, August 10, 2017

How to get Started With Google Analytics

How to get Started With Google Analytics

To access Google analytics go to www.google.com/analytics .


Set up a Google account - If you do not already have a Google account you will need to set up an account to continue -click on the link "Sign-up Now" and complete the requested information.


Once your have established an account, login. Click on the "Sign Up" button and you are on your way. It is important to note before proceeding that you must be the owner of the website that you are wishing to track or have the permission of the website owner.


Blog sites such as Wordpress often will have resources that will allow you to place code on your particular Blog page(s).


Setup Google Analytics - You will be directed to a couple of input forms that will ultimately provide you the coding to produce tracking data for your website.


- General Information - On this page you will be asked to submit your website's URL, a name to serve as a domain identifier and finally your country and time zone. (You can elect to identify your locality based on your physical location or your target audience/primary user location.)


- Contact Information - This will simply request your name and your physical location.


- Accept User Agreement - Naturally, Google will request that you approve their Terms of Service. If they are acceptable to you check the box and click on "Create New Account".


- Add Tracking - Finally, Google Analytics will produce a Javascript code for your domain. This should be added to each page of your website at the very end of your page coding between and .


Tracking your website - Once you have inserted the information onto each page, you will return to the Google Analytics page. Click on the link for the website you are wishing to review. This will bring you to the main "dashboard" and provide a wide range of general information including - daily usage, bounce rate, new visits, geographic locality of users, most viewed pages, etc.


You can receive more detailed information by clicking on various menu items. Detailed information will include specifics like what browser your visitors were using, by what means they accessed your page (directly, search engines, etc.), what keywords were used when accessing via a search. Google Analytics offers an area for users to establish goals to focus on specific areas of interest and particular campaigns.


Google Analytics is a powerful tool which offers the user such a wide range of in depth data the greatest risk is becoming overwhelmed by the amount of information received.



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Thursday, July 27, 2017

Increase Blog Traffic - 7 Reasons Why Google Analytics Can Bring More Blog Readers

Increase Blog Traffic - 7 Reasons Why Google Analytics Can Bring More Blog Readers

Google Analytics can be a powerful ally helping your increase blog traffic. It gives you information you need to study your blog visitors actions. Armed with this information you can repeat the steps took to get the targeted traffic. And bring more of the same traffic to your site.


Below are 7 reasons why this is such a valuable tool...


1. Feedback - You will be able to get daily feedback on your blogging efforts. You will know how many people arrive, where they came from and how long the stuck around. This valuable information will tell you what content resonates with your readers, and what doesn't.


2. Keywords - A good program like Google Analytics will show you the keywords people used to find your blog. Letting you know if the keywords you are targeting are the right ones. It will also tell you about ones you didn't know about.


3. Unique Visitors - This category will tell you how any unique visitors are arriving at your site. You will be able to view your results on a daily basis, weekly or any date range you choose. It is great to be able to look at long term trends as well as short term.


4. Source - Traffic sources lets you know how people are finding you. It breaks down into 3 categories. Direct, referred and Search engine are the 3 sources of traffic Google Analytics measures.


5. Bounce rate - Bounce rate is simply checking where people are exiting and entering your site. If they are just landing & leaving from the same page. It means they do not want to explore further into your website.


6. Time On Site - You get to see how long folks are spending on your blog. This is a good measurement of the stickiness of your content. The longer they spend on your site usually means the better they like your content. Giving you more opportunity to make sales or get visitors to join your list.


7. Page views - This will tell you if visitors are looking at multiple pages while they are visiting. One good measure of your blog is seeing how many pages people are reading. Of course the more the merrier. 



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