Showing posts with label Affect. Show all posts
Showing posts with label Affect. Show all posts

Friday, September 22, 2017

Does Website Hosting Affect Google Rankings

Does Website Hosting Affect Google Rankings

Once you have created a snazzy looking website, it is time to host it on the World Wide Web and you are ready to receive website traffic. But the important aspect to be pondered upon before selecting a web host is Search Engine Optimization or SEO. Most web owners usually overlook this aspect and are more focused upon hosting features, tools and pricing structures. That said, the latter too plays an important role in selecting a web host.


So the question that comes to mind is that "does choosing a web host make a difference in rankings on the search engines?' Many people tend to believe that a unique IP address is required for a website to rank higher on the search engines. But it is important to take into account the fact that most websites are hosted on shared IPs. On a single computer many servers run side by side and serve different domains from single IPs.


The seemingly "cheap" web hosting companies may also be hosting spammers, scam sites or other banned sites like gambling or porn. Now this could considerably affect your website search engine rankings.


If there is virtual shared IP hosting on the server, and Google penalizes the server and IP due to spamming, then chances are that your website could also be banned or otherwise penalized. In another instance, if your website is housed on a server that is hosting adult content, then Google can ban both websites. Therefore, your website visibility is at risk.


However, this is not always the case as your website need not be banned because of a blacklisted server. Secondly, please note that Google does not ban sites by virtue of their sharing an IP address with a misbehaving site. As Craig Silverstein of Google quotes in a recent interview "Actually, Google handles virtually hosted domains and their links just the same as domains on unique IP addresses. If your ISP does virtual hosting correctly, you'll never see a difference between the two cases. We do see a small percentage of ISPs every month that misconfigure their virtual hosting, which might account for this persistent misperception."


The web owner therefore needs to ensure that their website is receiving maximum uptime (up to 99.9% to 100%). Also ensure that your web host carries a clean track record.


Domain selection is another factor that can affect the rankings of your websites on search engines. So for a United Kingdom website, a .uk domain name is suitable and for a top level or global domain, a .com domain is viable. So a UK based cosmetic company would naturally rank higher on the search engines.


URL restructuring is another important aspect as search engines face problems while indexing dynamic URLs. If the URL parameters are acceptable with Google, then your website should easily be indexed with them.


So remember that Google may penalize certain web hosting companies due to content issues and this could negatively affect the performance of your website. Also, prefer individual IP addresses in order to obviate probable index removal. So choose your web host wisely and thereby safeguard your SEO plans.



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Friday, July 28, 2017

Google Shortener And Its Affect On SEO

Google Shortener And Its Affect On SEO

The long awaited URL shortener goo.gl has been launched successfully. It was in December last year when the first experiments were done. The short links were helpful in sharing links on social networks like Twitter. There has been a serious suspense in the online world with respect to the SEO, search and Google algorithm where people assume goo.gl to influence the preset settings.


If you talk about goo.gl with the link building perspective, the shortening technology uses 301 that refer to permanently moved to redirect to the destination. This way, any share linked on social network will bring traffic down to the website and enhance the ranking in any way.


The Goo.gl technology can also work for the Google Ranking Algorithm therefore becoming a factor where search results can be easily analyzed, Google can easily monitor the way trends are moving with the direction of clicks setting up the ranking.


Google PageRank was an important element to webmaster and therefore links were active throughout to make sure that the site gets every possible vote in order to have a nice PageRank. The rise in social media and some other complex advanced technologies made the analysis of page rank less effective but goo.gl seems to revive the way it used to work. There will be a link equity created when traffic will pass through the URL shortener therefore restoring the effectiveness of indexing the global web as intended in the start.


The “vote” system that used to determine the PageRank has been changed for a number of reasons. Users can now cast vote by sharing content through social network and emails. The shortener is going to help Google analyze the way in which trends are moving and people are influencing the web based audience with their content.


Every URL that will be shortened using a Google record will be tracked down by Google and can get them some valuable information about the demography. Users signed in will contribute their “vote” or “like” in this way getting their part registered in defining the ranks of a certain page.


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