Showing posts with label Account. Show all posts
Showing posts with label Account. Show all posts

Tuesday, October 24, 2017

How to Look For the Right PPC Company to Manage Your PPC Account

How to Look For the Right PPC Company to Manage Your PPC Account

If you are handling your company PPC account and neglecting other more important work like client servicing and business strategic partnership, it is time to outsource this work to a PPC agency. Handling a PPC account is too much for any business owner who is trying to focus on what he does best in the business. If you are not an expert in PPC, you should hand this task over to an expert.

There are many PPC agencies around. By doing a search on the Internet, you should be able to find a list of providers. The first thing to look out for is their experience in this advertising channel. Look at their portfolio and ask for successful case studies from them. It is also advisable for you to call up one of their client and ask about their performance.

Also, you will want to look for someone who is honest to you. There are some bad PPC agencies out there that use evil methods to generate clicks so that they can get paid. You want to make sure that you are only paying for quality clicks and genuine customers.

The consultants from the agencies should be able to explain deeper in what PPC is all about. They should give you some insights on how to improve quality score and increase CTR, as this will directly affect the amount of money that you spend for the campaign.

A good PPC agency will also provide you the tools to track the performance of the campaign. The standard tracking tool is Google Analytics and this should be provided free of charge. You will find some agencies that charge you for report generation. These are the people that you will want to avoid.

Before you decide to hire an agency, make sure that you gather some quotes from a few providers. Different agencies have different price plans, so remember to ask for a cost break-down in every proposal.

By letting a PPC agency to handle your account, you will have more time to focus on running your business. Moreover, you can also save the cost of hiring a staff to handle the account for you. It is definitely cheaper to outsource this task to a provider than to hire someone in-house.

To look for a list of PPC agencies, you can go to Google or Yahoo and conduct a search. Also, you can look into your local directory such as Yellow Pages.

Cheow Yu Yuan is the co-founder of OOm, an online marketing agency providing Google AdWords advertising service.

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Wednesday, October 11, 2017

Ppc Basic Account Structure How To Effectively Group Keywords By Purchase Intent

Ppc Basic Account Structure How To Effectively Group Keywords By Purchase Intent
Effectively Grouping Keywords for Pay Per Click

One of the most undervalued PPC Tips for driving down costs and increasing conversion rates generated through paid searches in Pay Per Click Advertising Campaigns is knowing how to effectively group and segment keywords.

This particular article will cover one of many PPC Tips used for grouping keywords effectively for PPC Marketing: Grouping Keywords through Purchase Intent.

Grouping Keywords by means of Purchase Intent

Basically, the dynamics behind grouping keywords by means of purchase intent is predicated upon the proper creation of campaigns and the structuring of Ad Groups in line with the way consumers research and purchase products or services. This can be accomplishing through segmenting keywords with the use of modifiers. What are Modifiers? We know them to be adjectives or words that describe other words, especially core keywords. Some examples of modifiers that show purchase intent are listed below:

~How to's - These are informational modifiers that people use to search for information on "how to" do certain things. They are usually
people (browsers) searching for ways to learn something about a potential purchase.

~Compare - These are usually people looking to not only compare products but also search out new information. It wouldn't be unfair to classify them with 'shopping' phase of the purchasing cycle. Whenever a potential buyer or searchers is inquiring about a comparison of various products they are actually showing that their choices have been narrowed and looking to learn more about a few products.

~Buy - This is what you call a transactional modifier because the individual is obviously prepared to make a purchase. They are in the 'buying' phase of the purchasing cycle. These are the type of modifiers and others that are similar to them that can be used to establish a more formal grading of groups.

This particular structure can be created easily with Microsoft Excel software for any given paid campaign. The organization of keywords
can be used as follows:

*Purchase Phase - This will be the beginning segment used to store various modifiers (browse, shop or purchase).

*Modifiers - Here is where a certain segment focusing on a particular modifier is created; for example, how to or what is.

*Systematically Grouping Sub-segmentations - After you have established a "how to" category, you cannot be satisfied with throwing valuable keywords into campaigns or ad groups just because they are sharing a certain modifier. There is more work to be done, like creating additional segmentations for modifier groups; for example "buy a parakeet" versus "buy a French Poodle".

SEO Book provides an excellent worksheet consisting of modifiers that can be used like a group of seed lists for directing keyword strategies to various sorts of intent. Here is the link:

For more PPC News & PPC Tips visit us at

ABSEM is a knowledge based, boutique Search Marketing Agency providing scalable Internet Marketing strategies which complement all Digital Marketing channels.

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Monday, September 18, 2017

Blogger Trick - How to Make a Post Sticky on Your Blogger Account

Blogger Trick - How to Make a Post Sticky on Your Blogger Account

Blogs are great formats for sharing information. When you create a blog entry, the typical blog setups, Blogger and WordPress, put your most recent entry at the top. The older entries are moved down the page. After awhile, the older blog entries typically move off the main page of a blog, and they're archived. The older posts can still be accessed, but they're definitely not as prominent for readers or search engines as the most recent post.

Sometimes you want to keep a piece of information in one place, normally at the top of your home page. Often you'll want to keep a summary of your blog or an important notice at the top of each page on your blog. This is referred to as keeping the information sticky. The "sticky" post or block of information doesn't move from its position on your blog. Here's how to do it.

Blog posts are included on a Blogger account using what's referred to by Blogger as a widget. A widget is a piece of code included in a Blogger template that tells the Blogger system to include some text or some kind of functionality. If you use one of the default templates from Blogger, you will find this section of code in the XML file for your blog setup, which can be accessed by going to Layout-> Edit HTML from your Blogger control panel.

(div id='main-wrapper')
(b:section class='main' id='main' showaddelement='no')
(b:widget id='Blog1' locked='true' title='Blog Posts' type='Blog'/)

These lines of XML tell the Blogger system to include your recent blog posts in the main section of the page for your blog. When you are creating posts, there is really no way to convey to the widget that you want a particular post to stay at the top of the page. Instead, you have to use a different widget, separate from the main "Blog Posts" widget described above.

For a blog I recently created, I wanted to have such a setup - a sticky post that would keep an overview of my blog at the on top of every page. I accomplished this by using a Blogger widget that actually doesn't deal with what's normally considered a "post" at all. Blogger has a widget called "Text" that suits the purpose well. If you click on any of the "Add a Gadget" links from the Layout page of your Blogger control panel, you can select the Text widget and enter the information you want to show up in your "sticky post". After you click Save, you are returned to the Layout page, where you can drag and drop the new widget so that it appears above your blog entries.

Richard Robbins is one of the founders of, a resource for free blogger templates. He recently published a blog that outlines his online success story and offers eCommerce help to people who want to make money selling things online.

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Thursday, July 27, 2017

Google AdSense Account - Getting Started

Google AdSense Account - Getting Started

Google AdSense account is a must have for all those webmasters who wish to make money from their blogs or websites. Getting this account is how ever not easy since many people have misused it before and Google is therefore strict on whom it gives.

The Google AdSense account can be applied for free but one has to read all the laid down guidelines and terms of service provided. They are to be read and understood before actually applying for the account to prepare you. Once you are comfortable with them and ready to abide, you can then go on and apply.

The guidelines and terms of service will help you to create a site that follows them else your application will not be accepted. It's advisable to abide by them because no matter how long you have been active, any break of any of them will lead to disqualification or even banning of the account from participation on this program. Create and complete a simple blog or website which Google will evaluate before they give you an account. It should be simple and with relevant content else they wont accept your application.

Once they approve your account, you can log in and develop ad units, customize them as you want and then paste the JavaScript code generated on to your web pages. The blog or web pages you develop should follow the guidelines provided since existence of unaccepted content is never tolerated under the Google AdSense program.

One thing that makes the Google AdSense program tick is that with only one account approved, you can use the ad units in other websites as well, but be warned that breaking rules will have the AdSense program not working on all of them too.

What remains is now learning to make your blog or website visible to more people and optimizing it for increased revenue.

Sullivan Pau is a web Consultant and Webmaster at Syspag Studios, A company offering web/blog design,web/blog hosting and SEO Outsourcing services.Learn using AdSense and more Internet Technology articles at More Online Income tips or email

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5 Ways to Approve Your Google Adsense Account Quickly

5 Ways to Approve Your Google Adsense Account Quickly

These days, it has become very difficult to get an Adsense account approval. It was not the case there three to four years back when we were able to get Adsense account approved with free blogs even created on So today' I'm going to suggest 5 tips that will help you get your Google Adsense account approval very quickly:

1. Apply with your owned domain

You must have your own domain name when you apply for a publisher account with Google Adsense. You can see more benefits of having your own domain name compared to a free domain here.

2. Provide quality content

Always provide quality content on your blog and never thought of copying content from other websites and blogs as no one loves a copy paste blog like Google. Also make sure that the content on your blog is as per the policies of Google Adsense. You should publish 30-40 articles at least on your blog before applying for Google Adsense. If you apply with a blog with 3-4 posts only, chances of your Google Adsense account approval are very low.

3. Domain Age Matters

Domain age also plays a big role when you think of applying for an account with Google Adsense. You should apply for an Adsense account with the most popular and aged blog. Your chances of being accepted into Google Adsense revenue sharing program gets very high if you apply with a domain having age greater than 6 months.

4. Good traffic blog

Lots of blogs gets rejected because they don't have any real traffic. So your blog chance of being accepted into Adsense is rare if the blog you are applying with does not have decent amount of traffic.

5. Some other issues

You must use a valid email address and name when applying for Adsense account. With this, your blog should have professional looking theme and should not contain broken links, page under construction, HTML or grammatical errors.

Google Adsense is one of monetization method used by bloggers to make money online from their blogs. Visit blog for lots of other money making programs and blog tips

Adsense Tips: Stop Checking Your Adsense Account

Adsense Tips: Stop Checking Your Adsense Account

When we look at how to make money with AdSense, there is one mistake made by beginners–and often advanced users–all the time: Constant Checking of Your AdSense Account.

Why is this a mistake?

Because it takes away from what you should be doing!!!

Making money with AdSense is something that comes over a significant amount of time--think not in days but months. You cannot simply write an article and it will generate a ton of AdSense income. Making money with AdSense requires effort.

Usually, when people are constantly checking their AdSense account, they are hoping in vain that somehow they are going to have hit the jackpot that day on some post that they have created.

Folks, it ain't gonna happen! Well, I suppose that there is an isolated chance that it could but usually it will not happen.

I am not saying that you should not check your AdSense account. In fact, there is a lot to be learned from doing so. However, most people are checking their AdSense accounts simply hoping that today will be the big payday.

They are doing like a raindance–hoping beyond logic that some external forces will make this the day that money rains down on them.

If you are just starting with AdSense, you are not going to make much money. It's a simple matter of statistics and you can find those statistics in your web log files.

How many people are accessing your website everyday? 100, 200, 500, 1000? Well, that's not enough. You can plan on making probably about $ 2-15 per one thousand users each day. Yes, I know it is a wide range but there are many factors too consider: Are the AdSense ads relevant? Are they ads properly placed? Is it a high-paying AdSense topic?

So, let's say on average that you are going to make about $ 5 per 1000 visitors to your site. Do you need to visit your AdSense every hour of the day to see if you earned an extra 5 cents in the last hour?

Here's is how you win over time. Create compelling content that people want to read and make sure people know about through an inbound link program. To learn the essence of making money with AdSense, visit the make money with AdSense blog which teaches how to enter the AdSense game and make money from it slowly but effectively.

Checking your AdSense account every hour will only divert you from what you should be doing!

Richard Tyler knows how to make money online and gives his advice freely. If you really want to know how to succeed with AdSense, visit the how to make money with AdSense page now and learn the secrets of online success.