Tuesday, November 21, 2017

Don’t Make These costly SEO blunders

Don’t Make These costly SEO blunders Don’t Make These costly SEO blunders. “Our net traffic universal has risen greater than 30%” “Silvon software teamed up with Brick advertising and marketing to install an web optimization method that could generate more suitable visibility for our business inside a highly aggressive market and force greater prospects to our web site as a result. This has covered website optimization in line with a smartly notion out keyword method, launch of a corporate blog, and the promotion of Silvon content by way of industry boards and a lot of social media sites. in barely a couple of months, Brick advertising’s efforts has Silvon showing up greater in organic searches. Our web traffic standard has risen greater than 30% and continues to grow. We’re seeing consistent month-to-month increase within the amount of biological site visitors coming from Google. And, our referral site visitors from LinkedIn has been extra special — with preliminary increases as high as 468%! We couldn’t be extra happy with the consequences that Brick advertising and marketing has done to this point and enormously advocate them as a strategic advertising and marketing accomplice that knows a way to put website positioning most appropriate-practices to work for its customers.” – Pat Hennel Director, international advertising features, Silvon software, Inc. “Brick marketing is “solid” when it involves support for SEO marketing counsel” “I had been impressed for a very long time with the content that Brick advertising was sharing in their informative blog posts and articles. I chatted with Nick Stamoulis a pair times and decided that he changed into the knowledgeable i wished to work with. I have worked with Brick advertising and marketing for roughly six months and they have helped us resolve a couple of SEO linked concerns bearing on our website. Our account rep is at all times simply an email away with solutions to any questions I have and counsel for the way we are able to enhance what we’re doing. Brick advertising is “solid” when it comes to guide for web optimization advertising tips. I truly suggest them in case you want to think extra comfy about how your web page is performing in searches and have the self assurance that every little thing being executed to improve your rank is white hat and legit.” – Paul Rarick, Debbiegrattan.com “multiplied our search engine traffic” “We engaged Brick advertising for search engine optimisation related actions for our website B2b.com and they did an exquisite job in assessing our web site and finding out what became essential to optimize content material and improve search engine site visitors. In a brief span, they stronger the high-quality of in-sure links and accelerated our search engine traffic by means of over 100%. additionally, they additionally proficient our crew in search engine marketing options and kept us up so far with the adjustments introduced in with the aid of Penguin/Panda updates. I extremely advocate Brick advertising for any website positioning related tasks.” – Navdeep Sidhu, Director – B2B Product advertising B2B.com “helped propel us forward organically” “We carried out all of the constructive suggestions and together we in fact noticed amazing outcomes over time. different search engine optimization businesses might also go away you at the hours of darkness but Brick marketing saved us within the loop all through the total time, instructing us about all the recommendations getting used that helped propel us forward organically.” – Maura Statman, everybody Loves Buttons Inc. ® “great job with our search engine optimisation program” “The search engine optimization team at Brick marketing have achieved a superb job with our web optimization application. Our ordinary web site friends are up and we’re seeing site visitors for keyword phrases that a 12 months in the past weren’t even on our radar. They’ve at all times been willing to deliver beneficial input for any task we have been working on and these days helped the business launch a brand new site, ensuring that our SEO efforts and price stayed intact.” – Trish Voskovitch, Sr. manager, advertising courses Enkata “Brick advertising and marketing has expanded our Google site visitors by 315.43%” “exquisite outcomes, Responsive crew, moral ideas: The Brick advertising and marketing team has become an invaluable extension of our advertising group, and one which has delivered consistent boom from the get-go. The results talk for themselves – over the last two years, Brick advertising has helped increase our Google site visitors by using 315.43%. From the solid SEO basis Brick advertising and marketing developed for GrowthForce throughout our preliminary onboarding, to our ongoing every day/weekly projects and our month-to-month analytics and check in calls, our Brick team continues us on target and up up to now. They take the headache out of search engine marketing so we don’t ever need to spend time in the weeds studying in regards to the newest rules or web optimization challenges, and they are brief to answer any of our questions.” – Kelly Boros, advertising & Communications supervisor GrowthForce “i might suggest Brick advertising and marketing to anyone seeking to raise their online company” “I have been very pleased with the responsiveness, diligent work efforts and inventive ideas Brick advertising has proven me in view that we began our organic web optimization optimization campaign. My account executive has provided tremendous help and has written imperative and timely articles for our site blog. Her willingness to go above and past to obtain the very best consequences is very evident. i might suggest Brick marketing to any one seeking to increase their on-line enterprise profile.” – John V. Donovan, Director of Leasing & advertising and marketing, Devionshire “dependable, skilled SEO business” “Brick advertising has been a dependable, expert search engine marketing company that has helped us get results. in the remaining 6 months of the use of their services, visits to our site have improved by way of basically 30%. Our dedicated search engine marketing specialist changed into fulfilling to contend with. Her information for articles and press releases were trade selected. Brick marketing at all times answered our mobilephone calls and emails inside an hour which made us suppose valued as a client. i would recommend Brick advertising to all businesses to handle their SEO needs.” – JoAnne Loftus, Archival Designs, Inc. “Brick advertising and marketing is without difficulty the most advantageous.” “After struggling for years to discover the appropriate search engine optimisation company, it changed into a breath of clean air to discover Brick advertising. On my preliminary call with Brick advertising and marketing President, Nick Stamoulis, it changed into instantly obvious that he in fact cared about assisting our enterprise, now not just bringing yet another customer on board. on account that then, their search engine marketing work with us has been fantastic. Our dedicated search engine marketing professional, alwyas takes the time to clarify each step of their efforts (and accomplish that in a means that doesn’t go away me buried in a sea of search engine optimization jargon). in addition to search engine optimization, we also chose Brick marketing to handle our website migration to WordPress, and once once more, couldn’t had been happier with our determination to do so. The Brick advertising group made the method effortless and painless, and made many beneficial counsel to enhance our web page that we would have under no circumstances concept of on our own. Brick advertising and marketing is quite simply the most desirable.” – Kristen M. Steele, Director of advertising & Public relations Bookmasters “our goal for greater presence on the web has been executed!” “I had worked with at least three different website positioning organizations before i was brought to Brick advertising. but after I met Nick Stamoulis at Brick marketing, I knew that i used to be working with an honest and professional company that would book me throughout the world of search engine optimization. within the six months due to the fact working with Brick advertising and marketing, our goal for superior presence on the cyber web has been completed!” – Peter Feinmann, Feinmann, Inc. “Our key phrase rankings have more suitable and traffic has improved” “The Brick advertising team, became crucial to making certain that our new web web site is optimized to power maximum traffic. Our keyword rankings have better and traffic has improved because of her information and assistance. additionally, they completed a strategic link constructing program that helped further enhance net site visitors.” – Lauren LaFronz, Director of marketing, enChoice, Inc. “Brick advertising has gotten me consequences” “I actually have been working with Brick advertising and marketing for over 4 years now. Brick advertising sends me the stories every month, however I don’t should examine them. I already recognize what he does is extraordinarily positive as a result of all the net requests I get, cell calls from valued clientele once they see their web page come up on the first web page of Google! I actually have labored with many other organizations that made promises they couldn’t retain. Brick advertising has gotten me effects and that is why I proceed to work with them. I don’t should micro-manage anything else they do. i know that they all the time do what they are saying they’ll do. if you are trying to find an search engine marketing enterprise, i might say, seem no additional as you have discovered the one so that it will do the job correct! in addition to doing an excellent job, Nick Stamoulis is a pleasure to work with.” – Alan Cline, 1-800-PLUMBING “Brick’s SEO approach has leveled the enjoying box” “Brick advertising and marketing’s well researched SEO method has provided Fishman service provider with visibility and spectacular leads over the past year. Fishman company competes in a niche industrial phase that has been dominated by using one corporate conglomerate for 50 years; we were particularly hunting for a advertising and marketing partner that understood the way to leverage SEO and social media to profit us visibility. We wanted to compete on the same degree because the corporate big. Brick marketing has performed this for us. We robotically display up excessive in biological searches, our internet traffic has doubled and the leads that are available in are well targeted. Brick’s SEO strategy has leveled the playing container; now the Davids’ may also be as seen because the Goliaiths.” – Scott Beebe President, Fishman company “the number of leads generated because partnering with Brick advertising and marketing has increased” “At Eliassen neighborhood, a key purpose of our web site is to generate client and candidate leads, which may get somewhat complicated, seeing that we’re in distinctive lines of company. contributors of the Brick marketing had been instrumental in setting up search engine marketing options for every line of company, and perfectly understood the nuances and subtleties of each of them, constructing a group of keyword phrases that they seamlessly positioned into our replica, which had been developed using a series of personas. The month-to-month reporting supplied to us certainly reflects significant progress seeing that inception, and the number of leads generated seeing that partnering with Brick marketing has improved materially! we will’t be extra appreciative of their personal dedication to us and our success, and “hands on” administration of our account. We have faith them implicitly, and recognize that they preserve our surest pastimes in intellect when managing our account.” – Tom Hart, Chief working Officer Eliassen group “delivered a 59% boost in our organic web traffic” “in the beginning, after we sought out assistance in website positioning, we felt the Brick advertising and marketing search engine optimisation providing may be too potent for the needs of our web site. In hindsight, i am very joyful that we decided their search engine optimization functions were worth the funding as they have got proved to be an incredibly effective companion. Their significant skills in b2b SEO practices and content approach has already delivered a 59% increase in our organic internet site visitors. Brick advertising and marketing has labored in shut collaboration with our advertising team, tailoring their efforts to our certain needs as an FDA regulated enterprise to ensure we are putting forward the very best quality content material. I look ahead to continuing our partnership with the Brick advertising crew to surpass our search engine marketing dreams!” – Brett Prince, vice president of advertising Corindus Vascular Robotics “Love working with the group at Brick advertising and marketing!” “Love working with the group at Brick marketing! they are at all times obtainable to reply my questions and assist with any considerations. i am very impressed with their thoroughness and skill to stay prepared. Their ardour and power is all the time shown all through conversations on our account.” – Corey Savage, CEO, Suncoast Identification solutions, LLC “advanced capabilities of advertising on the internet” “I even have had the good fortune to work with website positioning skilled Nick Stamoulis and his group at Brick advertising and marketing and it turned into clear form the get go that Nick had sophisticated expertise of marketing on the information superhighway. The search engine optimisation crusade and technical writing that Brick marketing gives has been magnificent, the place in the past we struggled to locate the excessive levels of competence in these two skill units. have been only simply starting with Brick marketing and seem to be forward to growing with their expert suggestions. thank you Nick Stamoulis and the Brick advertising crew!” – Craig Raubenheimer, President, Roan options, Inc. “Brick advertising uses an ethical, strategic method to web optimization” “we now have worked with a few other search engine optimization firms and consultants during the past, but, by way of far,Brick advertising has been our highest quality adventure. they’re very an expert concerning the search engine panorama, and assist us respond to what appear like constant alterations to the algorithms. they’ve helped our business proper one of the concerns created by using prior SEO companies, each in terms of on-web site optimization and off-site programs. I respect the indisputable fact that Brick advertising and marketing uses an moral, strategic approach to search engine optimisation that creates an effective, lasting groundwork for the longer term. they are official, responsive, and the nice of their deliverables is true-notch. we’re happy we selected to work with them, and that i would suggest them to any one trying to interact a brand new search engine optimisation enterprise.” – Bob Bennett, proprietor/supervisor Bennett Awards “extremely recommend Brick marketing to all of my customers” “After working with many other web optimization organizations and not being satisfied I at last was added to the Brick marketing President and Founder, Nick Stamoulis. Nick Stamoulis has informed me about SEO and has provided me with a neatly rounded web optimization kit, now not handiest does he present properly fine functions he also educates his purchasers and spends the time to clarify everything and their web optimization pricing is aggressive. i’ll tremendously recommend Brick marketing to all of my purchasers. Brick advertising and marketing is an A+ for website positioning functions.” – Mike Cardella, built-in computing device capabilities “raised our search engine optimisation efforts to a new stage” “after we all started searching for an search engine optimization carrier company, our team had a restricted knowing of what website positioning entailed. After interviewing other search engine optimisation groups, it turned into clear from speaking with Nick that Brick marketing does greater than add key words to your net content material. by examining our tradeshow presence, running a blog practices and on-line directory listings, Nick & Danielle have helped us work through company- and business -selected barriers to raise our search engine optimization efforts to a new level. maintaining with algorithm alterations and industry developments, Brick advertising and marketing is the superb companion to be certain your website positioning practices proceed to be both white hat and impactful.” – Catie Moyer, Copywriter Charles River Laboratories international, Inc. “low-budget “answer” to making a workable internet presence” “From the beginning, our new enterprise, AA global Printing, has supplied a superior international service, backed by using a superb operations team. What we didn’t have had been marketing resources to assist the increase of our customer base and to construct a robust online presence. fortunately, Brick advertising has given us a structured web site building procedure/answer and a price beneficial “reply” to creating a plausible internet presence. moreover, our account rep has been a professional and knowledgeable resource at each flip. due to Nick Stamoulis and the Brick advertising team, AA global Printing is marketing with all the correct equipment ranging from website positioning, strong content material, a weekly blog, and easy web page navigation for our company.” – Adam Gould – Cofounder, AA global Printing “our web page’s manual penalty action turned into efficaciously revoked” “Brick advertising and marketing impressed us from the get-go along with their enthusiasm, information and dedication to upstanding search engine marketing suggestions. They were communicative, responsive and transparent all through, detailing an extensive game plan and supplying on every count. due to advantageous collaboration and their meticulous methodology, our web page’s manual penalty motion became efficaciously revoked.” – Laura J Lowe, advertising and marketing supervisor EMDAT “Brick advertising and marketing helped us meet our desires” “We grew to become to Brick advertising to support in driving traffic to our web site and we weren’t disappointed. The bendy strategy of the SEO firm Brick advertising helped us meet our desires, force site visitors to our web site, and boost the number of calls we got related to our features. thanks!” – Ken Burt, advertising and marketing supervisor Affiliated Physicians “Brick marketing has been an incredible resource for our company” “Brick marketing has been an important resource for our business. via their expertise with the ever altering world of web optimization, our web presence is as mighty as ever. Our working relationship with Nick Stamoulis and Danielle Bachini has been outstanding. In collaboration with internet dressmaker Chris Roberts, we were additionally capable of boost the ideal responsive website that basically reflects our enterprise. thanks Brick marketing!​” – Ellen Parlee, Parlee Farms “We’ve considered fantastic success & owe a lot of our online lead generation to Brick advertising’s efforts” “I didn’t recognise how tons we were lacking from now not having an online presence unless I all started working with the web optimization company Brick advertising. The Brick marketing crew took the time to guide us during the search engine optimisation system and helped convey our business into the on-line world. We’ve considered mind-blowing success with our new website & owe tons of our online lead era to Brick marketing’s efforts.” – George Athanasiadis, CEO, Somerset Industries “site visitors has extended over eighty% year-over-yr” “when we started working with Brick advertising and marketing, we had just been subjected to a Google algorithm replace and our websites both took immense hits to traffic. within a number of months, Brick has taken each of our sites to pre-algorithm site visitors and conversion ranges, and for the CallFinder web page, the site visitors has expanded over eighty% year-over-12 months. Their capabilities in SEO, responsive design, and content material advertising helped us turn the situation round, and we couldn’t be happier with the consequences we’ve viewed in precisely our first 4 months of working with them. The crew we work with at Brick advertising is at all times obtainable for off-the-cuff consultations and are on the able to provide suggestions and guidance to enhance our web site’s look and performance. they are in fact a palms-on partner, which is immensely effective to our company.​” – Jeanne Landau, Director of marketing www.800response.com | www.mycallfinder.com “I couldn’t give a much better advice; they are without problems brilliant!” “when we came to Brick marketing at the beginning, we had a small subset of challenges we didn’t have the bandwidth to tackle in condominium. Our idea turned into easily to ship out the work and be achieved with it. A one-shot deal. What we found mid way into the first challenge, changed into that Nick Stamoulis and Brick advertising and marketing had a depth of figuring out and method to solving our Search Engine advertising complications that we had no longer regarded; options that dramatically superior our search engine ranking place on phrases and more suitable the usual dimension of our index listing (by way of greater than 25% in the first two months). briefly order we expanded our horizons and enlisted his abilities to tackle refining and improving ROI on our fairly high priced Pay Per click on campaigns, as well as having him check with on microsite initiatives and blogs. Nick Stamoulis of Brick marketing helped us bear in mind what works and why, and helping us keep our dominant position in the search engines like google, despite the markets regular resetting and ever-altering drama. I couldn’t have gotten via this year with out Brick advertising’s suggestions and assistance. I couldn’t provide a much better recommendation; they’re effectively exquisite!” – Connie Childrey, DataDirect applied sciences “went above and past to support us with any search engine optimization considerations” “We hired Brick marketing to manage our search engine optimization, but they ended up also managing our company weblog, social media advertising, helped us launch a pay per click advertising campaign, migrated our web site to a new domain and so a whole lot more! Our web optimization professional is at all times quick to respond every time we had a question and went above and past to aid us with any web optimization considerations.” – Mory Creighton, CEO, Pinpoint Laser methods “Brick advertising is ranges specifically others…an essential component of my crew” “I actually have fashioned a useful advertising partnership with Brick advertising and marketing. Nick Stamoulis and the relaxation of the Brick advertising team are expert, well timed, thorough and take time to, not handiest succeed at the initiatives, however additionally educate myself and my team on the strategies within the manner. on account that my first encounter working with Brick, I’ve modified companies and have taken them together with me…they are that respectable! In my adventure in working with many backyard organizations who over-promise and beneath-speak, i will in reality state that Brick advertising and marketing is ranges chiefly others and vested in our relationship. They don’t seem to be just an web optimization consultant, however an integral part of my team. I tremendously advocate Brick advertising for any company looking to drastically increase search engine competitiveness and cyber web presence.​” – Jodi Murphy, advertising and marketing Director EUXmedia “Brick advertising is rock strong and primary in building a powerful marketing foundation.” “Brick advertising and marketing is extremely valuable for remarks and information in lots of features of advertising, no longer simply SEO and that i seem ahead to continuing to work with them over the long run to normally enrich our company and boost revenue. That’s what it’s all about. similar to their identify implies, Brick advertising is rock solid and essential in building a strong advertising foundation.” – Jeff Nicholson, President Freely creative, Inc. / Websticker.com “focused on getting you effects” “Brick advertising is a no nonsense search engine optimization business concentrated on getting you results. I in reality appreciate their patience, perception and going the additional mile to aid Gold Lasso greater consider the intricacies of the search engine marketing discpline and how we may also be more a hit with our search engine optimization courses. i might recommend Brick advertising and marketing to any of my purchasers.” – Elie Ashery, CEO Gold Lasso “expert, timely, thorough” “After browsing significantly for a firm to help in ramping up our Social Media efforts we choose Brick advertising and marketing and have not ever looked returned – plus, enlisted their capabilities for search engine optimization and SEM. Nick Stamoulis and his Brick advertising crew are knowledgeable, timely, thorough and take some time to work via and clarify each task step by step. In my event in working with many outdoor organizations who over-promise and under-communicate, i can actually state that Brick marketing is ranges chiefly others and vested in our relationship. We feel they are not simply a specialist, however an essential component of our team.” – Jodi Murphy Director of advertising and marketing, SportsSignup go back and forth web site search engine optimization tips: brands rank larger with a ‘totally browsable journey’ trip business web sites can rank better on Google by giving searchers a particularly browsable client journey, with extra links to connected content on the site, in response to new research. The findings come from a look at with the aid of Searchmetrics which analysed the Google.com search outcomes for over 6,000 general go back and forth-connected search phrases. The study also found that sites from the trip business, such as these run by way of airways, hotels and shuttle agents, may still also cover themes comprehensively, using extra phrases and extra colossal photographs, although this means pages load a bit slower. The research, published in a paper, ‘travel rating factors: information Insights for performing on Google’, is peculiarly huge now as a result of Google is improved able to deliver greater tailored, business-selected consequences, assisted by the AI and laptop learning know-how in its RankBrain gadget. “Google now extra precisely determines searchers’ intentions through analysing the key phrases and phrases they enter within the search box,” stated Daniel Furch, Head of content material advertising at Searchmetrics. “It knows the context of individual searches – including whether they relate to go back and forth, retail, finance or other verticals – and ensures that results reflect the features that meet the needs of searchers. For shuttle entrepreneurs, as for marketers in other verticals, this means they can now not focal point fully on generalised, universally relevant guidelines to drive the finest search performance. They also have to take account of elements which are critical of their particular vertical.” the new shuttle sector look at is based on an evaluation of the correct 20 search consequences on Google.com for over 6,000 average go back and forth-linked search phrases (examples encompass ‘airline tickets’, ‘holiday leases’ and ‘budget condominium automobile’). Searchmetrics recognized probably the most commonly taking place features that seem in these commute outcomes, noting how they differ from its separate, broader Google ranking factors examine which analysed the results from 10,000 customary, excessive search extent key terms that observe throughout all industries. beneath are 5 learnings from the analysis that travel sites should still agree with when planning their content material and search optimisation concepts: 1 Make browsability a priority shuttle-linked pages that rank bigger are usually greater browsable. it truly is, they tend to have more inside hyperlinks that permit searchers to click via and browse related content on the same web page. this means trip searchers are greater attracted to evaluating numerous equivalent alternate options and gathering related background counsel. The study discovered that shuttle-related pages rating in Google’s suitable 10 consequences have round 23% extra inside hyperlinks (compared with conventional effects that rank in those positions within its broader rating components look at). The number of interior hyperlinks on a go back and forth page and how highly it ranks have been additionally found to display a excessive nice mathematical correlation of +0.21¹. Or, the more inside links on the page, the higher it ranks. despite the fact, it’s not just having a high number of hyperlinks that helps travel pages to rank smartly, it’s about having an intelligent interior hyperlink structure – the use of the menu, links from the page’s main content material or sidebars and so forth. – that guides friends intuitively through the web page. “go back and forth-linked manufacturers need to make sure their web pages intelligently link to linked content material right through their web page, so searchers can effectively discover vital content and historical past to aid them examine and decide on their shuttle plans,” pointed out Furch. “here’s no longer mind-blowing as planning a holiday as an example contains so many details – from flight instances and baggage allowance to coverage, vehicle-hire, and seasonal climate patterns. Searchers are looking to be able to find solutions to all those questions as painlessly as viable.” 2 Don’t be afraid to encompass a whole lot of massive photos Pages that rank within the appropriate ten Google effects for go back and forth-linked queries use round 38% extra images over 200 pixels per page. using extra greater photographs can enhance the file measurement and slow down page load instances, and Searchmetrics’ analysis shows that travel-related pages listed within the true ten outcomes have a forty% higher file size and take very nearly three seconds longer to load (go back and forth pages take 10.6 seconds to load on commonplace, whereas the ordinary across all industries is 7.eight seconds). So, Google appears to take into account that commute searchers value seeing extra greater nice photos above a streamlined site that hundreds without delay. three Be comprehensive – even though it capability being more wordy trip-connected pages that rank greater tend to carry more textual content than different excessive ranking pages. in reality, Searchmetrics’ analysis indicates that travel consequences that make it into Google’s proper ten consequences ordinary over 2,500 words per web page, which is 57% greater than within the company’s wider benchmark Google ranking components look at (the common across all industries is 1,633 words per page for outcomes that rank in the right 10). surely, this implies commute marketers should be relaxed using longer reproduction to cowl subject matters comprehensively. 4 Use longer lists Pages that rank within the true 10 effects for go back and forth-related searches have longer bullet point lists – practically four extra bullet aspects per list than pages in the generic consequences published in the benchmark analyze. As with the want for longer copy and hyperlinks pointing to related content material, this finding suggests shuttle sites deserve to prioritise pleasant searchers’ hunger fordetailed information. after all, the use of bullet aspects makes it less complicated to assimilate details – every thing from hotel descriptions to break packages and vehicle-rent terms. 5 Don’t be troubled about keywords commute pages that rank in the first two pages of Google use the searched-for key phrase or phrase a ways much less generally in the textual content than different accurate-rating pages. The study found that travel outcomes included the searched key phrase on the page round half as a lot as search consequences on the first two pages for common searches (trip pages in the examine point out the key phrase thrice on usual versus 7.four times for widespread search outcomes pages). key phrase matching is a simplistic, outdated web optimization technique and it appears even much less positive in shuttle, the place brands need to be specializing in creating primary, informative, complete content that addresses the searchers’ wants. To down load ‘go back and forth rating elements: information Insights for performing on Google’ talk over with: http://www.searchmetrics.com/expertise-base/rating-factors-travel/ here is the latest in a collection of Searchmetrics industry-specific ranking factors studies focusing on particular person verticals. other vertical studies can be downloaded right here. Methodology Searchmetrics analysed the appropriate 20 desktop search consequences on Google.com for over 6,000 industry-selected key phrases that are relevant to the trip sector. It identified the average factors that are latest in these outcomes to support determine aspects which are associated with a high Google rating. The findings were then compared with Searchmetrics’ separate benchmark study of Google ranking factors which analysed the consequences for a typical set of 10,000 key phrases throughout all industries.