Wednesday, November 8, 2017

Beware the Dreaded Apron-String Marketer

Beware the Dreaded Apron-String Marketer

Do you know what an "apron string marketer" is? Probably not because I made it up. (lol) I like to do that. Before we get into what that means, let's talk briefly about other internet marketers as a whole.

Many internet marketers offer to teach newbies the art of marketing in addition to their primary business of marketing their own products which is great. They take you by the hand and lead you step-by-step through a process covering a span of various related topics. Some even offer memberships and personal mentoring which I think is wonderful for the newbie. The gist is that they equip you with the tools you need to fly by yourself, and then you fly by yourself. From here you can choose which direction you want to go and how you wish to go about it. Perhaps for the first time in your life you have total control over your financial future and your business because you call the shots. Talk about freedom!

Now let's talk about the "apron string marketer." This marketer is similar to the others on the surface but upon closer inspection, you begin to realize some differences. This type of marketer will educate you on internet marketing but only as it pertains to his particular needs. In other words he will not give you a thorough foundation in marketing which would allow you to make your own decisions on which direction you want to go in the future. He will instead only give you enough information in order to carry out his plan for that day. He will tell you to "sign up here," "get a domain name here," "get a website here," and "promote this product," all of which are services or products that he owns.

Then he will tell you to get a specific auto responder, of which he is affiliated with, and then he'll tell you that you have to load it. But he's kind of vague on that subject so he offers you pre-written emails in which to load your auto responder up with so that "you don't have to be bothered with this tedious task," and then he'll charge you an arm and a leg for it. Or he will tell you to get his e-commerce website filled with all of his products and pay for it every month. So while technically he does offer training, it is not the kind of well-rounded foundational training needed in order to start your own business. The fact is, you were trained to work for him, not for yourself.Where's the freedom in that? There's not many "apron string marketers" out there. In fact I only ran into one but if there's one, then there's probably many more.

Let me state that there is nothing wrong with a particular marketer telling you to promote his product. That is completely different. If you signed up to be an affiliate for a particular marketer who has many products to promote, then of course he's going to tell you to promote his products. He's not out to train you because he assumes you already know this business and he's simply making you aware of his new products.

I'd like to leave you with this...when seeking out mentors, please pay attention and make sure that what they're teaching you is something that you can take with you and benefit from. If everything they teach you is designed to benefit them, then he/she probably doesn't have your best interests at heart. I encourage you to try various sources for learning internet marketing such as forums, eBooks, articles, blogs, and even opting in to lists and studying what they do.

About the Author
Michelle Lopes has an IT background and is an internet marketer. She also offers free internet marketing training at her website Ebusiness Beltway when you sign up for the newsletter.
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