Sunday, November 12, 2017

Add Active Subscribers to You List - Part 3 - Maximize Email Click Through Rates

Add Active Subscribers to You List - Part 3 - Maximize Email Click Through Rates

Once your email is opened you now have the opportunity to present your readership with some good quality content.  Most of the time you will want to capitalize on an active reader and have him or her click on a link in your email that directs them to a page on your website or blog.  The amount of people who click on your link compared to the amount that open your email is called your click through rate.  Maximizing your click through rate means more people will see your website or sales offer and more traffic.


You can complete this step concurrently with the previous step of analyzing your email open rates.  The process is very similar.  Firstly, look through your email inbox and take a note of the emails that you read and visit the links within.  Take a note of who they are from and what they are writing about.  Also take note of their style of writing - long, short, to the point, in stories etc.  This will form the basis of the style of emails that you will start to test with.


Again, I recommend you write and load your autoresponder with at least 20 emails. For best click through rates think about targeting your information closely to your subscribers needs and wants; you have to know your audience.  If you don't know your audience ask them what they want or ask them for their most pressing questions about your niche or topic.  I have found it better to write short to medium emails providing one or two tips rather than long theoretical articles.  Plus I always have just one link per email, just one desired action and no choices.


Once you have had at least 100 subscribers receive your first 20 emails you should look at your 5 lowest performing emails and change the content of that email.


Then after another 100 subscribers receive your emails check their performance again.  Continue to rewrite the 5 worst performing emails and you will notice your open rates will begin to rise.



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