Tuesday, October 24, 2017

How to Look For the Right PPC Company to Manage Your PPC Account

How to Look For the Right PPC Company to Manage Your PPC Account

If you are handling your company PPC account and neglecting other more important work like client servicing and business strategic partnership, it is time to outsource this work to a PPC agency. Handling a PPC account is too much for any business owner who is trying to focus on what he does best in the business. If you are not an expert in PPC, you should hand this task over to an expert.


There are many PPC agencies around. By doing a search on the Internet, you should be able to find a list of providers. The first thing to look out for is their experience in this advertising channel. Look at their portfolio and ask for successful case studies from them. It is also advisable for you to call up one of their client and ask about their performance.


Also, you will want to look for someone who is honest to you. There are some bad PPC agencies out there that use evil methods to generate clicks so that they can get paid. You want to make sure that you are only paying for quality clicks and genuine customers.


The consultants from the agencies should be able to explain deeper in what PPC is all about. They should give you some insights on how to improve quality score and increase CTR, as this will directly affect the amount of money that you spend for the campaign.


A good PPC agency will also provide you the tools to track the performance of the campaign. The standard tracking tool is Google Analytics and this should be provided free of charge. You will find some agencies that charge you for report generation. These are the people that you will want to avoid.


Before you decide to hire an agency, make sure that you gather some quotes from a few providers. Different agencies have different price plans, so remember to ask for a cost break-down in every proposal.


By letting a PPC agency to handle your account, you will have more time to focus on running your business. Moreover, you can also save the cost of hiring a staff to handle the account for you. It is definitely cheaper to outsource this task to a provider than to hire someone in-house.


To look for a list of PPC agencies, you can go to Google or Yahoo and conduct a search. Also, you can look into your local directory such as Yellow Pages.



Cheow Yu Yuan is the co-founder of OOm, an online marketing agency providing Google AdWords advertising service.




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