Saturday, August 5, 2017

Trade Show Stands: Popular Conference Marketing Tools

Trade Show Stands: Popular Conference Marketing Tools
Choosing the right marketing tools for your next conference, meeting, or recruiting fair can be a difficult task, particularly if you are interested in revamping your marketing style or this is your first foray into purchasing any type of display or exhibit. The different types of booth materials can be confusing, and it's difficult to know whether to purchase or rely on a trade show display rental. Exhibitors often use a mixture of elements, renting some elements but purchasing trade show stands. Marketing supply companies offer these components, sometimes referred to as banner stands, in several standard sizes that can be configured in a variety of ways to fit the space available.

Trade Show Stands - Conference Favorites

Many cities have several outstanding conference and marketing venues. With so many different spaces available, it's a good idea to invest in exhibits that are flexible and versatile. Banner stands are a great way to market your company with stylish graphics without spending a fortune. You'll also get a lot of use out of them, even outside of the standard conference. This slender, free-standing unit can be used in almost any space and makes a big impact. They're easy to ship from one location to another, saving you money.

What Kinds Of Units Are Available?

The most popular are retractable styles that use a roll-up graphic that is stored in the base of the unit. You simply unroll the graphic and fasten the top to a snap-in-place header. Some styles have an adjustable height, and in many cases you can switch out the graphic depending on the venue or the product you want to highlight in your marketing.

While most banners are linear, there are also curved varieties available for added impact. You can also use two or three banners in a row to display a split graphic or introduce a sequence of products or services. Layered or double-sided graphics are another option for trade show stands exhibit organizers love.

Why Are Banner Stands A Good Investment?

Trade show stands are relatively inexpensive relative to the high impact they have, and are affordable for almost any sized business. Since they are linear in design and take up very little floor space, they are ideal for smaller sized display areas. They can also be moved around easily whenever you want to change the layout of your booth. Finally, if you purchase banners as the base of your marketing, you can easily supplement with a trade show display rental. Venues may vary in size and shape, allowing you more or less room. You can use a trade show booth rental to augment your marketing while easily integrating your banners into the overall layout.

If you're looking for a trade show booth rental, compare rental agreements from a few different providers. If you want to supplement your trade show display rental, exhibit vendors can show you an array of affordable banners you can buy and keep for long-term use.


Chris Harmen is a writer for Tradetec Skyline, a provider of top quality trade show stands in Chicago. Trade show experts and beginners alike turn to Tradetec Skyline for Chicago trade show booth rental.




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